The "Cruelty-Free Awareness" campaign is a

dedicated effort to promote the adoption of cruelty-free practices within the cosmetics industry. The campaign's core objective is to raise consciousness about the ethical and environmental implications of animal testing in product development.

With a social media reach of over 5 million, engaging billboard displays in high-traffic areas, and collaboration with 20 cruelty-free brands, the campaign aims to influence a significant shift in consumer behavior towards supporting ethical beauty practices.